Our Thinking

One point of contact for everything you need.

The team behind Online Real Estate Media have spent the last decade working in the property advertising and marketing industry, for all the major players in the space.

During this time they have witnessed first-hand the many changes that have affected the industry with regards to advertising. The directors at Online Real Estate Media have spent time working as agents and property managers, as well as marketing professionals, so truly do understand what impact these changes have had and why it’s been important to adapt with them.

From the early days of realestate.com.au with a share price of just 10 cents, there have been some fundamental changes in thinking, products, and modes of operation:

  • Consumers have shifted demand from print to digital related products
  • It is simply expected now that all properties for sale or rent will be listed online
  • We’ve seen the emergence of tablets and smart phones as access points for information
  • The social media space has been developed and is beginning to be exploited as a marketing tool
  • Real Estate businesses are making personnel and operational changes to adapt to the new advertising trends

In this Digital Era, where consumers are well informed and can access information on demand, the expectation is that property professionals will be actively engaging with new forms of advertising to increase the likelihood of success for their clients. It has never been more important to be well educated, informed and proactive in your marketing.

Which is why it is the right time for a company like Online Real Estate Media.

Unfortunately, with the increasing number of advertising options in the market, the constant changes internally within the major companies and new information and services being available almost daily, many property professionals find themselves preoccupied with just trying to keep up with what is now expected and find they are diverted too often from the key tasks of their job.

Also, every product company (understandably) has its own agenda, so the information you receive, although most of the time helpful, can sometimes be confusing and contradictory. So whilst much time and money is often invested, more often than not you still can’t be sure what really works best for you and more importantly your clients.

With the steady flow of new products and functionality from the major companies, and new ways to promote campaigns and businesses such as social media, the problem of confusion and actually knowing what might still be providing the best results will only increase, ultimately costing you more money.

Marketing agencies have been providing advice on major advertising spend for large companies for years. Now, in a simple way, we are doing the same for the property industry and the professionals working within it.

Online Real Estate Media’s services are focused on what we feel are the most important, yet time consuming activities, in any successful marketing campaign. By focusing on these core aspects, we aim to provide a one point of contact solution to property professionals, allowing them to free up more time to focus on the key elements of their job – managing, listing, selling property and running the business.

Here at Online Real Estate Media we feel it’s a bit of a game changer – it’s going to be an exciting journey and we hope that you will all share it with us.